Great ideas to improve
healthcare are everywhere

At the core of our approach is human centered design thinking methodology where we hone-in on pain points identified by the people in the trenches doing the work every day. Using the rapid exchange and iteration of ideas and validation at every step of the design process, we ensure that new products and approaches are accurate and effective and add value. We wrap around the Jobs-to-be-Done methodology to ensure the successful implementation of ideas that move past initial prototyping.

We connect, inspire, and support passionate people from diverse backgrounds to facilitate collaboration on ways to deliver more efficient patient care and improved health outcomes. We bring clinicians, staff, entrepreneurs, and patients together to identify unmet needs. Drawing on the experience of these stakeholders we engage the expertise of engineers, entrepreneurs, and economists to develop and test promising new solutions. We strongly value our work with the startup community and established healthcare tech companies, both locally and nationally, to address pain points.

Operating within an academic medical center, we not only focus on implementing innovative projects, but also studying closely how these transformative ideas can directly affect workplace culture, teamwork, and incentives within a healthcare organization. To ensure that bright new ideas are actually put into practice we provide necessary resources and programmatic infrastructure. This in turn supports a growing culture of innovation.